Based in Austin, TX, Sig Rydquist is a versatile Product & Content Marketing Manager, Multimedia Content Creator with over twenty years of media and marketing experience.
Proven marketing manager and multimedia content director
Proven marketing manager and multimedia content director with over 20 years of media and marketing experience.
Always deadline oriented, Sig is capable of managing projects of all sizes and strategically planning long term editorial calendars. Sig is a storyteller at heart and understands how to tailor content to all stages of the customer journey. He can write emails that get opened and read and make highly technical whitepapers interesting and engaging. He understands the importance of SEO and digital strategy and is comfortable shaping a narrative or changing a tone to fit a brand.
Sig has experience building and leading content teams and managing agency relationships. Sig understands how to successfully tell a brand’s story with relevant, meaningful content…and measure the results.
Skills include
Content management
Growth Marketing
Copyediting
Storytelling
Research
Social media
Sales enablement
Demand Generation
Email Marketing
GTM Strategy / Product Launches
Writing
Product Marketing
Video production
SEO
Brand development
Blogging
Inbound/Outbound Marketing
Experience
Product Marketing Manager, Typeset (Feb 2024-Present)
•Lead marketing efforts for a subscription-based AI design platform cloud technology company. Managed email campaigns for leads and customers, SEO efforts, and creation of marketing materials.
Senior Marketing Manager, Eagle Eye Networks (Feb 2022-Jan 2024)
•Coordinate digital, video, demand generation campaign, product, and social content for global B2B cloud technology company. Work with marketing department staff in US, Europe, Asia, and Latin America on product releases, channel partner newsletters, and SEO strategies. Build web pages using WordPress.
Assistant News Director, CBS Austin
(April 2015-Jan 2022)
•Oversee daily editorial content for newsroom of 60 news employees. Set project expectations and copy edit content for multiple platforms including digital, social, and television. Strategically plan and collaborate with marketing team on targeted promoted media. Write articles for CBSAustin.com on CMS platform. Hire and train staff.
Managing Editor, KXAN Austin News
(February 2011-March 2015)
•Pitch, coordinate, and assign stories to content team of digital and television reporters. Contribute to KXAN.com. Plan logistics and coverage for large events. Direct news staff on editorial focus to fit the “In Depth Investigative” brand. Assist team in meeting deadlines. Manage overtime budget and staff schedules
Content Manager, SolidThreads.com
(January 2018-present)
•Write blog content, marketing email newsletter and corresponding social media posts for SolidThreads.com. Develop earned media strategies to boost brand awareness. Assist with apparel design creation.
Freelance Writer/Content Creator
(November 2006-2015)
•Produced and wrote content for various corporate clients, national magazines, digital outlets, and network television. Tailored scripts to various B2B & B2C audiences. Past clients include CultureMap, Relix Magazine, Provoices, Dell, University of Texas, Ernst & Young, ABC, CBS, FOX, Oprah/HARPO Productions
Producer, ABC News New Orleans
(August 2005-September 2006)
•Covered breaking news during Hurricane Katrina and its immediate aftermath. Contributed to ABCNEWS.com and ongoing coverage for ABC News platforms including World News, Nightline, Good Morning America. Coordinated large events such as Mardi Gras and the 1-year anniversary. Ran daily operations of the New Orleans network news bureau.
Music Editor, Where Y’at Magazine.
(March 2005-September 2005)
•Determined content and managed an eight person writing staff and budget for a monthly magazine with a circulation of 60,000
Sig Rydquist 